Why We Invested
Interactions between child and parent in the first few years of life are critical for a child’s brain, language, and social-emotional development. Many parents need guidance on ways to foster this development and for many, parenting programs aren’t accessible due to costs or lack of time. ParentPowered is leveraging mobile technology to bring early education support to parents who need it. Ready4K is an evidence-based platform that sends text messages three times per week to parents of young children with digestible information on child development, as well as suggestions for activities that parents can do to improve their child’s early learning. Ready4K has been proven to make a meaningful difference on parental engagement and children's early litteracy skills.
We’ve designed Ready4K to reach virtually all parents where they are with essential information about best child development practices and local parenting resources, ensuring that all children have high-quality early experiences at home and school.