Like many organizations this past year, we’ve questioned if we should remain on Twitter. Being true to our justice seeker value, it’s hard to engage in and on a platform that is contributing to misinformation and a rise of hate speech. We know among many of our peers, we are not alone in our thinking. The decision to leave would have been the easier route: it closes the door on debate and gives us a definitive answer.
When concerns first surfaced around Twitter, we stopped our paid ads, and then spent time reflecting with our full team. In alignment with our values—we are choosing to remain because for now, it’s still a way we are able to listen, share and amplify the work of our partners and stay connected to our community.
This work forced us to catalyze a full 360 refresh of how, where and why we are communicate with our audiences. We’re excited to share what we came up with and what is next:
We know that communications practices—and the tactics we use—are constantly changing, but we remain firm in our commitment to supporting our partners and their work in creating more equitable and holistic futures for learners and their families.
Your feedback is welcomed: firstname.lastname@example.org.